SEPHORiA São Paulo
Our challenge was to create the experience, environments, and visual communication for SEPHORiA—the world’s largest beauty festival—bringing the event to São Paulo in a way that felt beautiful, desirable, and highly shareable.
We developed the complete on-site experience, from the event’s visual communication and invitations to photo opportunities, interactive activations, and dedicated spaces for partner brands. Hosted at Parque do Ibirapuera, one of São Paulo’s most iconic locations, the festival brought together leading names in beauty—including Dolce & Gabbana, YSL Beauty, Lancôme, Carolina Herrera, Fenty Skin, and Rare Beauty.
Across three days, SEPHORiA welcomed nearly 4,000 visitors, including influencers, artists, media personalities, and Sephora fans. More than 20,000 people registered their interest, and tickets sold out in just 40 minutes—turning the festival into one of the city’s most anticipated and sought-after beauty experiences.
Credits || Client: Sephora | Agency: BFerraz | Creative Team: Leo Souza, Henrique Souza, Mari Palmeira, Dani Tordino || 2026.
