LATAM at The Town
The challenge was to turn LATAM’s sponsorship of The Town into an engaging brand experience—connecting music, travel, rewards, and the use of LATAM Pass miles.
We created an activation that invited festival goers to experience the feeling of flying while catching floating clouds containing different rewards, including branded gifts and travel miles. Giant turbines built into the floor kept the prize clouds in the air, transforming a simple game into an immersive and highly visual experience.
The communication and key visual were inspired by the idea that music can transport us. By combining the festival skyline with clouds, destinations, and rewards, we created a visual universe that brought this concept to life. The stand also featured interactive games on digital displays, allowing visitors to discover new destinations and win additional prizes and miles.
Credits || Client: Latam | Agency: BFerraz | Creative Team: Leo Souza, Miguel Maia, Leo Gaede, Daniela Camocardi, Diogo Bonaparte Braian Breder || 2023.
