Desafio: ativar o patrocínio da Latam no The Town. Criar o conceito, ativações e espaço da marca de forma orgânica e divertida, divulgando também o programa de milhagens Latam Pass. Insight: e se as pessoas pudessem voar e caçar prêmios no meio das nuvens? Solução:
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/1ab49c88-9be6-4aa5-9f8d-4d66701e7b83_rw_1200.gif?h=49a9cdcea8c832a18215284bf6b2dd2e)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/6fbfbd36-5853-42e7-bac7-546e8884a35a_rw_1200.gif?h=85108bb9e9cfd9b489d8ccacfe569f00)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/5448ebe6-371a-4bd2-a588-1a446c8e7e27_rw_1920.png?h=0889f0fcc871e7c1cb571f00cb39397b)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/72ac6e29-a2ea-4873-9d87-d55c3a7dbef6_rw_1920.png?h=8323d7a4065387faa0d583f834baddc3)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/14527105-efea-4c0a-930d-06403fc7b03c_rw_1920.jpg?h=155efb53c5c94849f24b2e80cfc9731a)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/b4604ef1-eda7-4108-84ef-32ea465baf77_rw_1920.png?h=e0e35eeafe2a4d2d054325322a50a5ee)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/d4d874ef-4c6c-4c0b-aaf0-5b28eefc147c_rw_1920.png?h=1e17491e8300d78cd6610e8f570032fb)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/b4c4a468-e9ce-434d-a79d-ea7a81db1615_rw_1200.jpg?h=e2a29b82007061d713d7853aadda2dbe)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/feafa73e-3951-441b-8465-493d25f72ce9_rw_1920.jpg?h=4362ea7faef451236a578c2bf5b1b9dd)
![](https://cdn.myportfolio.com/9a2d1a53-1f93-4fe7-87d0-662110526934/ed28406a-6859-4e55-90b3-36ec72df3169_rw_1920.gif?h=b40475f02da1a8f5f1a3e882b783e980)
My role: #Artdirection, #Design, #Ativação
Team: Miguel Maia, Dani Camocardi.
Cliente: Latam. | Projeto: The Town. Agência: BFerraz