Samsung Galaxy S22
The challenge was to create a digital launch campaign for the Samsung Galaxy S22 that would build awareness and drive sales of the new devices.
We developed a live event connecting the Ibirapuera Auditorium in São Paulo with South Korea, hosted by leading digital influencers. The stage transformed from complete darkness into bright daylight, showcasing the Galaxy S22’s camera and lighting capabilities across different environments.
To launch sales, we also created a live commerce experience featuring Anitta and Vitória Strada. We developed the complete strategy, concept, casting, communication, and visual identity for both broadcasts.
The lives reached millions of viewers and generated strong sales within the first hours of the launch.
Credits || Client: Samsung | Agency: BFerraz | Creative Team: Leo Souza, Douglas Gomes, Xingu, Diogo Bonaparte, || 2022.
