Samsung Galaxy Journey
Invited by Samsung to create the launch experience for its new Galaxy smartphones tablets and notebooks we developed a highly visual event designed to generate engaging and shareable content. We created a distinctive visual identity and an immersive journey that invited press and influencers to explore the Samsung ecosystem through a series of everyday scenarios. Featuring actors in realistic settings each activation demonstrated how Galaxy devices work seamlessly together—and how connected technology can enhance every moment of daily life. At the end of the experience guests were invited to get hands-on with the products and explore their features for themselves.
Client: Samsung | Agency: BFerraz | Creative Team: Daniela Camocardi, Miguel Sá, Diogo Bonaparte and Estúdio Xingu || 2023.
