Samsung Galaxy Experience
As a sponsor of Lollapalooza Brazil, Samsung wanted to build excitement ahead of the festival while introducing its latest Galaxy devices to influencers, members of the press, and special guests. The challenge was to create an experience that brought technology and music together in an engaging and memorable way.
We transformed a house into the Samsung Galaxy Experience: an immersive warm-up for Lolla filled with hands-on activations and highly shareable, Instagrammable settings. Throughout the journey, guests explored features such as Nightography, the S Pen, and the noise cancellation technology of Galaxy Buds through intuitive and entertaining interactions.
The experience culminated in an exclusive pocket show by Lollapalooza artist Gloria Groove, bringing the energy of the festival into the space and creating a powerful connection between the Galaxy ecosystem, music, and culture.
Credits || Client: Samsung | Agency: BFerraz | Creative Team: Douglas Gomes, Diogo Bonaparte and Estúdio Xingu || 2023.
